Good Content Is Very Important
Often clients want to post pictures, one-line statements about projects or a few bullet points to entice readers. But readers scan, they rarely read. They want to find information quickly. That’s where good content comes in. With appealing website content that’s clean, up to date and to the point, customers are more likely to visit more often and buy products and services. Good content can help separate you from your competition with positive online search results.
Basic Principles We Follow (Google)
Make pages primarily for users, not for search engines.
Don't deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
"All I can say is that a good content writer is worth their weight in gold. Having one may make the difference between being online with customers calling or just simply being online."
Experience From Local Web Design Company
I have been building websites and coordinating online marketing projects for over six years. Our number one goal with each client is to be sure they are found with relevant search results in the areas they serve.
One of our biggest challenges in helping clients is acquiring relevant and adequate content. Most of our clients are small business owners. They don't have the time to sit down and write about what their business does best, elaborate on the services they offer or tell online visitors what separates them from the competition.
With every website we build, we always suggest to our clients the importance of having a good content writer (if they don't have the time to provide it themselves). I have had many business owners tell me, "I can't afford that." or "Isn't the stuff I sent adequate?" All I can say is that a good content writer is worth their weight in gold. Having one may make the difference between being online with customers calling or just simply being online.
Often clients will send us pictures, one-line statements about projects or a few bullet points. These items are great, but may not necessarily meet Google's website content standards. If what's provided doesn't meet these standards, then it's difficult to expect the site to carry much weight with Google for search results.
To anyone hoping to gain business through online avenues, do not underestimate the importance of good content. Content can help separate your business from your competition's.
Phil C. - Website Coordinator and Project Manager