Alexander-Meyer Advertising Full service advertising agency specializing in business-to-business public relations, marketing and advertising. Account executive services. Projects include human resources support services, special events planning, promotions, news releases, newsletters, campaigns, annual reports, brochures, pamphlets, video script writing, proactive public relations editorials, broadcast scheduling, web page content writing and career/health fairs. Professional client service, creative writing, editing, guidance and production processes. Manuscript and book editing; proofreading.
Catalog Copy Writer/Editor, AmeriMark Direct Privately held national catalog company represents 9 print catalogs and one online catalog. Consumer related: apparel, health products, footwear, costume jewelry, gift ideas, beauty products, women/men over 40 with expendable income.
Sr. Account Executive, Jaeger, Inc. Client account services for corporate recruitment advertising. Responsible for total account services for all corporate recruitment and selected industrial advertising accounts, involving client liaison, print and broadcast services, marketing, writing, editing, creative guidance and production follow-up. Act as account backup to President and Vice President of the agency. Projects included recruitment advertising, HR support services, career brochures, pamphlets, broadcast scheduling, recruitment job fair promotions, news releases and newsletters.
Employee Communications/Employee Relations Coordinator, Federal Reserve Bank of Cleveland Responsible for bimonthly employee publication (8-page tabloid), quarterly management newsletter, and annual retiree newsletter; District organization chart (update through production); personnel policy revisions and distribution; marketing and promotion of employee relations activities and employee recognition programs, wellness activities and employee fitness center; financial control of $200,000+ budget for employee relations activities and functions for up to 850 persons [formal dinner dance, employee golf outing, Christmas luncheon on 3 shifts, family picnic, bowling tournament, 25-year party; confidential and report writing.
Public Relations/Account Services, Sonnhalter/PDA Public Relations duties included account responsibility, client liaison, print and electronic services, marketing, writing, editing, creative guidance and editorial follow-up. Produced case histories, corporate features, newsletters, news releases, press conferences, etc. for business-to-business clients.
Account Executive, Jaeger Advertising Account services for corporate recruitment support (marketing, advertising, media analysis, career pamphlets, etc.); employee newsletters, recruitment open houses, news releases, and media liaison. Acted as backup for President and Vice President.
Public Information Specialist, Cuyahoga Community College Responsible for county-wide marketing, public relations and advertising for Lifelong Learning Institute, i.e., continuing education programs consisting of courses and seminars, women's programs, special events programming, business and industry programs, and health/education programs. Produced quarterly curriculum schedule booklets for continuing education, specialty brochures, news releases, PSAs, promotion activities and mailing list updates.
Copy Writer, Hesselbart & Mitten/AROCOM Copy writing for industrial advertising (print), sales presentation scripts, POP displays, radio spots, and sales support programs. Responsible for final proofreading on agency projects.
Public Relations Coordinator/Assistant to Director of Student Center, Kent State University Developed a public relations program for a $12.5 million student facility, which culminated with its grand opening in January 1973. Developed promotional literature for conference scheduling and organized tours of the facility. Instrumental in the development and production of the conference brochure for the facility, which was awarded the 1974 Association of College Unions-International graphic design award. Administrative duties included responsibility for total key security system for the facility, and confidential report writing.
Copywriter, Griswold+Eshleman Company Copy writing for industrial accounts (print), retail (radio), and promotional campaigns (bus cards, electronic).